Online Direct Response Tips

Here are some tips for your  online direct response campaign

 

1.Internet success depends not as much on what you do online, but on what you do offline! Look at it this way. Having a website is just like having an unlisted telephone number. It’s nice to have available. But unless you drive people to it, no one will know about it or use it. According to the Wall Street Journal, there are over 600,000,000 websites. You must compete with them to get any attention. Clearly, you need to have an effective marketing program both online and offline with Google ads,
e-mails, print ads, direct mail, T.V. or radio to help attract people to your website.
2. Engage a computer literate graphics person with Internet and direct marketing experience to design your website. Keep it as simple and user friendly as possible. But do not allow the designer to write the copy. Prepare it yourself. Or hire a copywriter experienced in direct marketing. Most websites are filled with incredibly boring copy and confusing design and layouts. The opportunity for any marketer who is “in tune” with the principles in this special report will give you a terrific edge.

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Ultimate List of Poison Words To Avoid In Email Marketing

Here is the list of words you should avoid in your email campaign

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5,000 Year Old Persuasion Formula

Regardless of the stage of awareness of your market, or whether you

use a direct benefit in your headline or not,

you can lose that valuable attention in an instant, before converting it to interest.

 

AIDA(Attention, Interest,Desire, Action)starts with your main headline.

You can apply these 4 steps.

1 – Add some urgency – You want your prospects to read your marketing message and take action NOW, don’t you? So
punch up your main headline with a pre-head that tells your reader why doing so is in his or her best interests.

2 – Credentialize the speaker – People are naturally skeptical, so put some reasons why the person who is speaking the main headline knows what he or she is talking about in the pre- head. This adds power and believability to the claim or promise made in the main headline.

The pre-head is the perfect place for this, because you generally don’t want your main headline and deck copy weighed down with credibility elements.

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