Here are some tips for your online direct response campaign
1.Internet success depends not as much on what you do online, but on what you do offline! Look at it this way. Having a website is just like having an unlisted telephone number. It’s nice to have available. But unless you drive people to it, no one will know about it or use it. According to the Wall Street Journal, there are over 600,000,000 websites. You must compete with them to get any attention. Clearly, you need to have an effective marketing program both online and offline with Google ads,
e-mails, print ads, direct mail, T.V. or radio to help attract people to your website.
2. Engage a computer literate graphics person with Internet and direct marketing experience to design your website. Keep it as simple and user friendly as possible. But do not allow the designer to write the copy. Prepare it yourself. Or hire a copywriter experienced in direct marketing. Most websites are filled with incredibly boring copy and confusing design and layouts. The opportunity for any marketer who is “in tune” with the principles in this special report will give you a terrific edge.