Features VS Benefits

Creating products in this industry especially in
information based industry can be a challenging
task.

There a lot of processes which one has to go through before
creating  one.

Most of time the vendors will have a challenging situation
when it come to benefts and features.

The “violation” of these items in the product creation will create
a massive damage to their business in the long run.

There is no other person that I think of that can
explain better than anyone when it comes to this topic.

That person is John Carlton

Features VS Benefits

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